Whatever your goals are for having a blog, there are a general set of Key Success Factors to reaching those goals.
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February 2007
I happened across a rant post over a while ago at Pearsonified, one of my favorite sites. Chris Pearson, the designer of Cutline (the backbone of this site), pointed out that someone had taken his hard work on Cutline, modified it, and then claimed the whole theme to be an original creation.
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I guess it’s easy to have a general idea as to why one would want to start a blog (e.g., make money, be heard, etc.). And it’s easy to start a blog. But without concrete goals, it’s hard to blog consistently and well. I’m not saying that goals can’t evolve or change, but they need to be somewhat specific when you start a blog.
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The “About” page is one of the most important pages you will ever create for your blog. Think about the last time you happened on a blog. You either (1) found the site via Google (or Yahoo or MSN or whatever…) or, more likely, (2) found the blog because someone else linked to it. What did you do soon after you arrived at the blog? If you are like me, you likely read the post that got you interested and there in the first place and then you went straight to the “About” page to figure out what the blog was all about.
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My name is Philip Liu and this is my blog about tips on becoming a better blogger and making more money from blogging. I live in New York City and by profession I am a corporate finance lawyer (please don’t hold that against me!). I have a passionate interest in blogging and making money from [...]
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