Some claim there are over 12 million blogs in the US right now; a significant number of which are not being updated regularly. I guess it’s easy to have a general idea as to why one would want to start a blog (e.g., make money, be heard, etc.). And it’s easy to start a blog. But without concrete goals, it’s hard to blog consistently and well. I’m not saying that goals can’t evolve or change, but they need to be somewhat specific when you start a blog.
Don’t get confused with statistics like revenue, number of readers, number of comments, number of links, etc. Those are all just measurements of how close (or far) you are to your goals. Setting specific goals helps you focus. Having focus allows you to blog consistently and with one voice. It’s easier to find topics to talk about when you have focus.
A couple of examples of some goals include:
- Being known as the first to post on breaking news on a particular topic
- Being an expert in a particular subject
To be truly useful, goals must be engage you on a daily basis so that you are motivated to seek topics to discuss all the time. Nobody wants a blog that isn’t updated.
Here’s a discussion on What Determines Your Blog’s Popularity and Success that is relevant to our discussion on goals for blogging.
Now, what are you goals for blogging?
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