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What is community-driven blog promotion:
Community-driven blog promotion is the term I use for describing any technique a blogger uses to promote his or her blog and that involves getting a blog’s readers to do something that will result in greater exposure for that blog. This definition includes review-for-linkback schemes, memes, contests, etc.
Community-driven blog promotions I’ve participated in:
- I Help You Blog’s free linkback for making a post based on the list of 101 Great Blogging Ideas list.
- Chris Garret’s free linkback for a review of his excellent ebook, “Killer Flagship Content.” Chris is quite clever here–he gets a linkback from the review blog but then also requires his visitors to subscribe to his RSS feed in order to download his ebook! [Here is my review of Killer Flagship Content.]
- Daily Blog Tips’ “Blogging Mistakes” community project. In this case, each person who participates writes a post about learning from a blogging mistake and then links to everyone else who participated. [Here is my blogging mistakes post.]
- Dosh Dosh’s “The Feed Count Meme: Studying the Impact of Feed Count on Blog Feed Subscriptions.” A meme is a question that is posted on one blog and responded to by others on their own blogs. [Here is my response to Dosh Dosh's feed count meme.]
Other community-driven blog promotions I’ve come across:
- John Chow’s free linkback for a review of his blog, John-Chow-dot-com.
- Existential Venture’s “My Blog Log Giveaway Contest” where he gives anyone who joins his MyBlogLog community a chance to win a Canon printer.
- Problogger’s community writing projects that are featured from time-to-time.
- Quasi-Fictional View’s “Fine Art of Blogging” series where he asks bloggers to answer his question, “What is a blog to you?” The idea here is to hopefully get linkbacks and exposure from the bloggers he features.
How to use community-driven blog promotion for your blog:
The best community-driven blog promotion techniques offer something of value to everyone involved. My linkback for a Great Post encourages bloggers to write great posts. Similarly, Daily Blog Tips’ and Problogger’s writing projects encourages bloggers to write great articles on group topics. But before one can ask others to promote their blog, the blogger has to have a blog worth promoting. New blogs should have excellent content already up. While pure monetary bribes may work with some, most bloggers won’t bite.
Besides just initiating community-driven blog promotion for your blog, there are also benefits to actually participating in the promotions of others. Participating in various promotions gets your name out and noticed. Moreover, participating usually involves creating great content for your site.
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8 responses so far ↓
1 Broc // Apr 3, 2007 at 6:19 am
thanks for the mention man
2 collis // Apr 3, 2007 at 7:54 pm
I enjoy these promos when they produce interesting content - ala the blogging mistakes or 101 great postings - but the ‘review my blog’ ones are just annoying, and they are popping up more and more as differrent blogs jump on the bandwagon
3 Philip Liu // Apr 3, 2007 at 11:48 pm
Broc, you’re welcome!
Collis, I agree. There has to be something more than just “review my blog” and then get a link back. Those don’t really add a whole lot to the conversation.
However, at least we are getting more creative than the just “will you trade links with me” routine, which was getting very tired.
4 Frank // Apr 7, 2007 at 7:59 am
I’ve heard some differing opinions lately about reciprocal reviews. The problem seems to be that they become one sided according to pagerank or traffic. One party seems to benefit a lot more then the other. But it’s still a good idea and people like John Chow are making off like a bandit with them.
5 Philip Liu // Apr 7, 2007 at 10:47 pm
What works well is when the sum of the exchange adds value to both blogs beyond the mere reciprocal links.
6 Michael // May 5, 2007 at 11:00 pm
I like to think that even if the link has no value to an algorithm that at least it might appeal to a person.
As long as the exchange isn’t on a large scale there shouldn’t be a problem.
Michael
7 20 Blog Promotion Guides to Inform Your Strategy - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. // Jun 27, 2007 at 2:04 pm
[...] How To Use Community-Driven Blog Promotion For Your Blog I Help You Blog suggests that we have our community help us too. Community-driven blog promotion is the term I use for describing any technique a blogger uses to promote his or her blog and that involves getting a blog’s readers to do something that will result in greater exposure for that blog. [...]
8 rubber // Jul 1, 2008 at 3:56 am
Very useful list. this post is a must for blogger! A friend told me a useful site to which is self-upgrade.blogspot.com and it helps me alot in getting free resources, but since the webmaster doesn’t promote it alot, it difficult to find in google. it’s a good example why this post is an excellent one
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