Blogging Basics

I Love Linking Out And Why You Should Too

by Philip on March 20, 2007

From time to time I see comments on this and other blogs that indicate concern amongst bloggers that linking out too much is bad. The nature of the concern is two pronged. One, some feel that linking out too much results you sending traffic away and reducing the stickiness of one’s own blog. Two, some feel that linking out too much will have a negative effect for search engine rankings. I don’t think either should be a concern for the quality blogger.

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Open Letter To Blogger From Your Reader

by Philip on March 6, 2007

Dear Blogger,

I have some things I’d like to share with you and get off my mind. I hope you’ll take the following pointers to heart so that we can both have a healthy relationship going forward.

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How To Really Differentiate Your Blog And What We Can Learn From Dave Pelz

by Philip on March 1, 2007

Dave Pelz is a great teacher of golf. When he started teaching golf way back in the late 1970s and early 1980s, there were a lot of teachers of golf already. He could have set up a golf school and taught golf to the masses like everyone else but instead he focused on a different market. Dave’s target market was teaching already good golfers how to lower their scores by focusing on these golfers’ short game. [The "short game" is golf parlance for after the golf ball is first struck but before the player starts to putt.]

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Five Things You Can Do Now To Increase Your Blog’s Worth

by Philip on February 23, 2007

There are always improvements one can make to increase his or her blog’s “worth”. If we define the “worth” of a blog to mean the value that that blog provides to its visitors, here are five things you can do now to make your blog more worthy: (Re)Focus your “About” page into a mission statement. [...]

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Your Blog’s Reputation: One Sure-Fire Way To Kill It!

by Philip on February 21, 2007

How’s that for a headline?! :) Brian Clark is clearly doing too good of a job because I’m seeing so many creative and attention-getting headlines like:

• The Ultimate Guide to [blank]
• 12 Sure-Fire Ways to [blank]
• The Secret of [blank]

And therein lies my beef.

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