by Philip on March 3, 2007
You have a blog. You consider yourself a blogger–heck, a “pro-” blogger even. Do you consider yourself a journalist?
I like this definition of “journalist” from Wikipedia: “A journalist is a person who practices journalism, the gathering and dissemination of information about current events, trends, issues and people.”
by Philip on March 1, 2007
Dave Pelz is a great teacher of golf. When he started teaching golf way back in the late 1970s and early 1980s, there were a lot of teachers of golf already. He could have set up a golf school and taught golf to the masses like everyone else but instead he focused on a different market. Dave’s target market was teaching already good golfers how to lower their scores by focusing on these golfers’ short game. [The "short game" is golf parlance for after the golf ball is first struck but before the player starts to putt.]
by Philip on February 28, 2007
I’m really letting the cat out of the bag on this one. I’ve been using Adsense as a monetization stream for over two years now and one thing that I discovered was how to skyrocket my Adsense click through ratio (CTR) using a very specific web page layout. A web page layout that I really stumbled upon by accident while I was redesigning my own sites. It’s not a page layout I use on any of my sites now because I have different priorities for them than I did before (i.e., maximizing CTR is not one of my priorities at this point). But, if you are solely concerned with CTR on Adsense or similar contextual (or even non-contextual) ads, you should read on…
by Philip on February 24, 2007
Do you struggle with coming up with original ideas for your blog posts? Want to get out of the “echo chamber” and not just report repeat news that’s been posted everywhere else? Yes? Great! You’re in luck today because I’m going to share with you my fool-proof, idiot-proof method of brainstorming great ideas for your blog that, chances are, nobody else may have thought about. Bring originality to your blog posts, increase readership and add value to your existing readers with “The Visitor Grid” method of brainstorming!
by Philip on February 23, 2007
There are always improvements one can make to increase his or her blog’s “worth”. If we define the “worth” of a blog to mean the value that that blog provides to its visitors, here are five things you can do now to make your blog more worthy:
(Re)Focus your “About” page into a mission [...]