SEO

Two Tools To Help Manage Your Keyword Rankings and Link Building

by Philip on August 6, 2009

If you, as I do, operate an enterprise online, you know that one of the things many people obsess about is keyword rankings in the search engines.  Since it is virtually impossible to be noticed without being visible in the search engines, a whole science has emerged with respect to getting sites ranked for certain [...]

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Why Google Needs To Use Rel=”Paid” Instead Of Rel=”Nofollow”

by Philip on November 21, 2007

Rel=”nofollow” was first introduced by the three major search engines (Google, Yahoo and MSN) in May 2005 as an answer to blog comment spam and other spamdexing techniques utilizing unauthorized link dropping. Since then, Google has tried to repurpose the rel=”nofollow” as a way to identify and de-influence the effects of paid links. Paid links [...]

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Another Reason To Get A Dot-Com Domain Right Away

by Philip on April 19, 2007

So did you hear about DMOZ founder Rich Skrenta’s Topix.net purchasing the Topix.com domain name from a Canadian company for a cool USD 1,000,000?  I guess too many people were being lost in the type-in traffic going to the dot-com. So, think about that when you choose a domain name.  If it’s a dot-net (or [...]

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I Love Linking Out And Why You Should Too

by Philip on March 20, 2007

From time to time I see comments on this and other blogs that indicate concern amongst bloggers that linking out too much is bad. The nature of the concern is two pronged. One, some feel that linking out too much results you sending traffic away and reducing the stickiness of one’s own blog. Two, some feel that linking out too much will have a negative effect for search engine rankings. I don’t think either should be a concern for the quality blogger.

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Does Adsense Optimization Hurt Linkability?

by Philip on February 28, 2007

Aaron Wall (of SEOBook.com) was kind enough to share his thoughts on my post about the Killer Four Column Layout Strategy. He asked me, “Do you think being that aggressive with ad placement hurts the ability of sites to gain inbound links?” That question caught me off-guard because I didn’t think the KFCLS was aggressive [...]

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