From the category archives:

SEO

Convert Your Visitors To Subscribers Now Or Die

by Philip on February 18, 2007

There is still an intense focus on search engine results pages (”SERPs”) for all sites, including blogs, and not enough focus, in my opinion, on converting casual visitors (e.g., visitors from search engine referrals) into repeat and loyal RSS and/or email subscribers. I, for one, have become intensely focussed on converting casual visitors. I really believe that those websites with the most loyal subscribers/repeat customers will be the only ones left standing when the search engines decide that there isn’t enough room in their indices for everyone.

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