Whether you’re in a position to take advantage of one or both of the above, here are a few steps to turn news stories into publishing success:
Watch television and read newspapers from a marketing perspective and look for media trends.
Every day for at least a month, watch as much television news and talk show programming as you possibly can, and read at least one national newspaper and your local daily paper. Pay close attention to which news stories are making the most headlines, and the names of the reporters and producers covering those stories.
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